Web design for a surf school in Taghazout, Morocco. Full visual identity, UX design, and mobile-first layout built to turn visitors into bookings.
The design needed to feel like the Atlantic coast without falling into generic surf-shop clichés. I built a warm, cohesive visual language colour palette, typography pairing, spacing system — that carries consistently across every page and component.
The result is a website that feels premium but approachable: the kind of surf school international visitors trust to book their first lesson with.
Every screen was designed around one user journey: discover → explore → book. Session types are laid out visually with pricing, duration, and difficulty at a glance. Instructor profiles appear before the booking step to build trust at the right moment.
Navigation is intentionally minimal. The booking CTA stays visible on scroll across mobile and desktop — always present, never intrusive.
Beyond the marketing site, Adventure Keys needed a way to manage bookings end to end. The design includes a full multi-step booking flow — package selection, date picking, room type, add-ons, and payment — all in a clean, guided experience that reduces drop-off at every step.
The system was designed to work seamlessly across desktop and mobile, giving both guests and the team a reliable tool to manage reservations without friction.
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