Web design for a surf school in Taghazout, Morocco. Full visual identity, UX design, and mobile-first layout built to turn visitors into bookings.
The design needed to feel like the Atlantic coast without falling into generic surf-shop clichés. I built a warm, cohesive visual language colour palette, typography pairing, spacing system, that carries consistently across every page and component.
The result is a website that feels premium but approachable: the kind of surf school international visitors trust to book their first lesson with.
Every screen was designed around one user journey: discover → explore → book. Session types are laid out visually with pricing, duration, and difficulty at a glance. Instructor profiles appear before the booking step to build trust at the right moment.
Navigation is intentionally minimal. The booking CTA stays visible on scroll across mobile and desktop, always present, never intrusive.
Beyond the marketing site, Adventure Keys needed a way to manage bookings end to end. The design includes a full multi-step booking flow, package selection, date picking, room type, add-ons, and payment, all in a clean, guided experience that reduces drop-off at every step.
The system was designed to work seamlessly across desktop and mobile, giving both guests and the team a reliable tool to manage reservations without friction.
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